We live in a modern world with technology around us in every aspect of every day life.
Inspired by the desire to teach our children some basic life skills commonly associated and practiced while out camping RUGGED LIFE was born.
All our products are tested to the fullest in the most extreme weather conditions to ensure they withstand New Zealand’s extreme weather.
You wont find indoor catalogue photos of our products here, all our photos are taken while out on our travels and adventures throughout New Zealand.
Getting out in the outdoors isn’t just a summer thing, you’d be surprised at how enjoyable camping can be in the winter seasons too.
Keep an eye on our site for our expanding range and also be sure to checkout our Facebook page to see what we get up to.
For information about any of the products you see on our site, leave your contact details and we'll get in touch.